5 Posts Tagged "Bright idea"

Smart builder

Posted on November 4th 2011 | 0 comments
Really enjoy reading your stuff. <blush> I am about to build a 6 story building in the Lower East Side, and while I realize it will not make any difference I am interested in installing solar panels and other energy sav ...
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Picking losers

Posted on October 20th 2011 | 0 comments
We know that we need several Nobel-worthy technology breakthroughs to get out of the current energy mess. We can sit around and hope. That, of course, isn’t a strategy. It’s betting on wind (and perhaps solar) and a prayer. We could also try to pick winners. Th ...
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The limits of choice

Posted on October 8th 2011 | 0 comments
Kevin Kelly, the founder of Wired magazine and author of What Technology Wants, doesn’t have a smart phone. Steve Jobs, the visionary who gave people options they never thought pos ...
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What people want

Posted on October 7th 2011 | 0 comments
Economists consider what consumers want to be God-given. We don’t dare question consumer preferences. They are what they are. Well, it turns out God has a name, and it’s Steve Jobs. Jobs touched innumerable lives in many important ways. He’s also famous for sayi ...
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Few of us think twice about why Starbucks calls small “tall” or why the cup holds 12 ounces. It was probably some corporate Ph.D. somewhere, who figured out that 10 wouldn’t do and 14 would eat into the profit margin. The same goes for most of the ignorable little deci ...
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