Make the planet notice

Read the NYT op-ed.
Order now.

You recycle?

You turn down plastic and paper?

You avoid out-of-season grapes and generally try to do the right thing for the planet?

Good.

But none of that will save the tuna or stop global warming.

If you want to make the planet notice, follow the economics. It’s what:

• got lead out of gasoline in the 80s,
• sharply reduced acid rain in the 90s,
• cut plastic bags in Ireland by 90% in the 00s, and
• is beginning to cut carbon emissions in the EU.

Misguided economics is what has led to the head-on collision of markets, people, and the planet we now experience. Fortunately, there are lessons even from the latest financial crisis we can take to make a difference.

We have no time to lose.

If you thought “too big to fail” was huge, think again. Global warming by now is literally slowing the earth’s rotation. You can bail out AIG, Greece, or even the United States. You can’t bail out the planet.

Let’s make the planet notice:

• Learn about policy solutions,

• Write your Representative,

• Follow the RSS feed,

• Read the New York Times op-ed, and

• Buy this book to get the full, quick snapshot of what we need do to make the planet notice.

Praise

“If you want to understand how an economist thinks about the biggest challenge our planet has ever stumbled up against, this book is an awfully good place to start!”
     — Bill McKibben, Founder of 350.org

“Who knew that an economist not named Krugman could write so well?”
     — Matthew E. Kahn, author of Climatopolis

…“lucid and enjoyable”…
     — Martin Wolf, Financial Times

“Global warming is a tough nut to crack. Gernot Wagner takes a pithy, fun, and enlightening swing, and he hits the mark.”
     — Michael Levi, Council on Foreign Relations

“For more than thirty years, I’ve been waiting for a book [like this].”
     — Robert N. Stavins, Director of Harvard’s Environmental Economics Program