NYT Shortcuts: Recycling Helps, but don’t stop there

posted on October 20th 2012 | 0 comments

Alina Tugend’s latest Shortcuts column in the New York Times tackles recycling.

My take:

“There’s a well-documented phenomenon known as single-action bias, where people do one thing and move on,” he said. “People don’t explicitly think, ‘I’ve recycled a cup and solved global warming,’ but rather once they’ve done an action like recycling, they feel consciously or subconsciously like they’ve done their part.”

Full column on nytimes.com.

Meanwhile, Beecher’s New York gets it exactly right: Pay $8 for your grilled cheese sandwich, rest assured that your paper wrapper gets recycled even if you leave it in the trash.

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