Costa Rican Ben & Jerry’s

posted on July 27th 2011 | 0 comments

When you think eco-tourism, you likely think Costa Rica: national parks, rainforest lodges, low-flow toilets in your hotel room. No wonder Costa Rica has emerged as a climate leader, declaring its intended goal of carbon-neutrality within a decade. (Never mind that it takes quite a bit of jet fuel to go on your eco-vacation, and international air travel doesn’t figure into its accounting.) The real problem is that Costa Rica is like the Ben & Jerry’s of countries. You can easily carve out a niche for yourself as the premium do-gooder brand, while the big players tinker around the margins but otherwise go about business as usual. Let’s cheer Costa Rica and hope it will meet its goals, but when it comes to actually making the atmosphere notice, sadly, it’ll be up to Washington and Beijing rather than San José.

When you think eco-tourism, you likely think Costa Rica: national parks, rainforest lodges, low-flow toilets in your hotel room. No wonder Costa Rica has emerged as a climate leader, declaring its intended goal of carbon-neutrality within a decade. (Never mind that it takes quite a bit of jet fuel to go on your eco-vacation, and international air travel doesn’t figure into its accounting.) The real problem is that Costa Rica is like the Ben & Jerry’s of countries. You can easily carve out a niche for yourself as the premium do-gooder brand, while the big players tinker around the margins but otherwise go about business as usual. Let’s cheer Costa Rica and hope it will meet its goals, but when it comes to actually making the atmosphere notice, sadly, it’ll be up to Washington and Beijing rather than San José.

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